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Mini Dragon Group (ages 6-7)

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Diamond Direct Buy Anna

Diamond Direct Buy LLC is a Top Wedding Wire Rated Engagement Ring jeweler based out of Chicago, Illinois. Owner Anna has more than 19 years of experience in the diamond industry and works directly with global exporters to obtain diamonds of the highest quality. Because she does not operate a brick-and-mortar store, she is able to pass on that savings to her clients through her jewelry prices.

diamond direct buy anna


Zak is the general manager of the 7,000-square-foot Diamonds Direct showroom on Woodruff Road. He told the Journal about the diamond business, what a normal day on the job looks like and what it takes to become a diamond expert.

New York City is a dazzling place, home to exciting, diverse neighborhoods and an iconic skyline. You'll find some of the world's top museums and landmarks and yes, the nation's top diamond district.

On the bustling West 47th Street between 5th and 6th Avenue in Midtown Manhattan (just a stone's throw from Times Square), you'll find over 2,600 jewelry stores selling everything from diamonds, gemstones, fine jewelry, gold, watches, to estate pieces. Some are individual stores and some are in large exchanges where up to 100 jeweler counters compete for attention.

The diamond district wasn't always on 47th Street. It was originally located on Maiden Lane (fitting name) in the heart of downtown Manhattan. However, in the 1920s, as that area emerged as a financial center, the rent also started increasing. Eventually, it got too expensive and the jewelers found a new home on 47th Street.

It really blossomed in the 40s when European Orthodox Jews fled to New York during World War II. Many were in the diamond business. Most settled on 47th Street and thus, the Diamond District was born. Even now, you can find the descendants still working in the district.

Today, the New York City Diamond District is the gateway to the world's largest consumer diamond market. About 90% of the diamonds imported into the U.S. pass through it first. Diamonds are the State's largest export and the district alone generates over $24 billion in annual sales.

Did you know: NYC's Diamond District is unique in that it caters to both consumers and wholesalers. Most major retailers get their jewels through the district. It's also home to the Dealers Club, which is the largest diamond trade organization in the U.S., as well as one of the biggest exchanges in the world.

As soon as you walk in, you're overwhelmed with sparkly window displays housing hundreds of rings and other jewelry. Salesmen may approach you and persuade you to come in and "take a look." It's easy to fall into the shopper's trap. There's no harm in looking at some diamonds and trying on a few styles, but make sure you have a plan.

Research pricing online first. Even if you know you want to buy your diamond in person at a store, start your search with online retailers, such as Blue Nile and James Allen, first. Play around with different settings for each of the 4Cs to get an idea of how much a diamond costs with different characteristics.

Know where to go: Generally speaking, the shops closer to the 5th Avenue side of the Diamond District are higher in quality. The 6th Avenue side has more flashy exchanges with dozens of jeweler counters. Be cautious. In general, we don't recommend buying from jewelers who only show you complete rings. You want to be able to compare loose diamonds.

Learn about the 4Cs. It's important to know a little about what drives diamond prices. This article is a good place to start. We break down each C (carat, cut, color, and clarity) and show you how they affect the beauty and price of the diamond. Some C's aren't as important as others, so there's no need to overspend.

Tip: Clarity is the least important of the Cs. There's really no need to go above VS2. At this grade, you can be confident that there are no flaws visible. An SI1 diamond is even better value if you can find one that's eye-clean.

Designs by Kamni: Kamni enjoys connecting with her customers and helping them design the perfect custom ring within their budget. What makes her stand out is that she takes the time to educate her customers, so that they feel completely comfortable with the purchase. She also handpicks each diamond herself and all her stones are conflict free and GIA certified.

R&R Jewelers: This family-owned store by brothers Rami and Robert has been in business for over 30 years. Their goal is to make each customer feel valued, appreciated, and acknowledged. They have a large inventory of handpicked loose diamonds and designer jewelry, and they are also happy to do custom designs.

Sashka Jewelry: Owned by Issac and Gina, a husband and wife team, this small store provides a comfortable and welcoming environment for customers that's free from pressure. They also have a large assortment of other gems if you're looking for something other than a diamond.

Jangmi Diamonds: Easily the most popular store in the New York Diamond District, this store deserves the hundreds of 5-star reviews it has due to over 30 years of trust and credibility. The Kims and their staff are all highly knowledgeable and patiently help customers find their dream ring. All their diamonds are GIA certified.

The New York Diamond District can be described as a high-pressure zone. You'll see a lot of salesmen out on the sidewalk trying to lure you in to show you their "great deals" and "low prices" on diamonds.

Don't get pressured into making a purchase. If you feel uncertain about a diamond or the price, that's not a good sign. If you spend some time learning about the 4Cs, though, then you'll have a better idea of what to expect.

If you're at a store and feel like the salesperson is pushing the hard sell or is using shady tactics (be on the lookout for things like "This awesome deal only lasts today" or "Normally the price is $XXXX, so I'm giving you a good deal!"), then walk out. You should always feel comfortable and happy about the purchase. Plus, deals on diamonds don't exist.

Ask to examine the diamond. A good store will let you examine the diamond with a professional jeweler's loupe and even light performance tools. If a store does not let you examine and compare diamonds, or claims that a diamond is high-quality without offering any proof, that's not good. Take your business to another store that's upfront with their information.

Make sure you get a certification from a reliable lab. We recommend only buying diamonds with a GIA or AGS report, as these are the two most reliable labs . Other labs may not grade to the same standards, meaning a diamond graded as having a color of H by one lab might actually only be a J when rated by GIA or AGS.

Understand the store refund policy and warranties. A lot of stores offer a full refund within 14 to 30 days. But some stores may only offer store credit (which is pretty much useless because you wouldn't spend money there again if you didn't like what you got the first time around). Be very, very clear about the store's policy before handing over any money. Also, ask about their other policies such as warranty and diamond trade-up.

It's important to get the 4 C's (carat, clarity, color, and cut) in writing. Even better, if the jeweler can go over the flaws with you and plot them on a clarity plot. This acts as a "fingerprint" of the diamond. It's important to get all this down so that you are protected in case a jeweler tries to do the ol' switcheroo. This way, when you go back to pick up the finished ring, you can have the jeweler examine the diamond with you again, and match up the flaws. If a jeweler refuses to do this, then don't do any business with him/her.

Fancy yellow diamond scams. Are you looking for a yellow diamond? You can easily be duped on the color. Yellow diamonds (commonly called canaries) are naturally colored and are rarer than white (or colorless) diamonds. But watch out, not all yellow diamonds are a true fancy-color diamond.

Yellow diamonds have a different color grading scheme. They're graded as: Fancy Light Yellow, Fancy Yellow, Fancy Intense Yellow, and Fancy Vivid Yellow. Colorless diamonds, on the other hand, are graded from D to Z. The lower the alphabet means the more yellow a diamond is. A sneaky salesman may try to sell you a low-colored diamond and say it's a Fancy Light Yellow diamond.

Back alley and estate diamonds. These are diamonds sold on the secondary market (estate is just a fancier-sounding name). In other words - someone else owned it. Maybe this doesn't bother you, but you should know its origination. For example, was it stolen? How many people owned it? These are just a few questions that pop in my head.

Single cut vs. full cut. Single cut diamonds have 17 or 18 facets (as opposed to the normal 57 facets), so they are not nearly as brilliant. Small side diamonds (or melees) are often single cut, because they are too small. If your center stone is single cut, though, you will notice a HUGE difference in brilliance.

Avoid hawks. These so-called salespeople try to sell you deals that are too good to be true. Some may not sell diamonds directly, but try to convince you to visit a specific store. In exchange, the hawks get a small commission if you purchase the diamonds. The police are cracking down on these salespeople, but you will still find them throughout. They're more prevalent on the 6th Avenue side.

Spread stones. The diamond dealers know people want a large-looking stone at the best price. That's why you must watch out for spread stones. This means it is cut shallower (larger width and smaller depth), so it looks bigger face-up. A one-carat spread diamond may look as big as a 1 carat. So you think you're getting a great deal.

But watch out: diamonds that are cut too shallow just means poor cut. They don't reflect as much light, so they look more dull. But the term "spread" sounds better than poor cut, right? Don't be fooled. 041b061a72


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